Absolutely the best matte lip product I have EVER come across…YES THAT IS A HUGE BUT TRUE STATEMENT!I say this bcuz on me most matte lip products dry my lips out horribly and beyond belief. I literally can’t stand to wear them beyond trying them on, bcuz my lips feel like pieces of beef jerky glued onto my face after matte products are applied. ;)So, I am always on the look out for new matte lip products.This one tho, this one here: is THE Winner.With it’s lip primer they have built in, I can actually wear this product and I do. For a long amt of time also!Plus, It doesn’t transfer.& The Color is AMAZING!!!I absolutely adore the shades “WANT IT ALL” & “IN THE MONEY”. Ones a more tomato deep/red (not a pink red). The other one is a more muted deep med pink beige (& I never wear that shade), but it’s such an amazing shade for every day wear. That I adore it!!! I LOVE these BOTU and will probably buy back ups of these amazing shades as they are THAT great!(& no I don’t work for these peeps nor have I been paid, this is just my own honest opinion & experience w these.I also bought “bread winner”, which is a nice shade of cool toned, blue based red.It is nice and great on (whiter teeth not yellower), but alas, it was just a tad too much of a bright red- red (for me), unless u r out on a date where u want fire engine red lips. So I have to my daughter lol.So all three of these shades are amazing but the first 2 I mentioned are my favs and the most stunning and I ADORE THEM!! Again, (these suede ink lipstick products), They Don’t transfer, they do last a long long while on, and they don’t give you that utterly nasty and horrid matte lip look after a few hours either. U know what I’m referring too…The built in primer they have here too is a really amazing thing I swear, cuz this stuff just works and feels decent on your lips and a really deep red that doesn’t transfer or dry ur lips to beef jerky just wow!!! So For me, that’s a MIRACLE, & I am ecstatic!The Only side I can see is that this line doesn’t have a really diverse or extensive shade range…Well that’s it hope it helps!P.S. I’ll update this w pics later.P.S.S. Just try these. They are amazing and well worth the price.